The relaunch of String® was well received by both the public and the judiciary, which in 2009 resulted in the shelving system being classified as Applied Art under the Copyright Act. Which means, as you might have guessed, since 2009 String® is considered a work of art that in addition to its timeless modernistic design, has solutions for most storage needs in homes, public environments, and offices.
In conjunction with the relaunch, working practices and methods were carefully reviewed and resulted in the implementation of a new sustainability strategy throughout the organization. Environment, quality, and social responsibility became central concepts and in many cases crucial in decision-making processes such as sourcing suppliers or materials. Our sustainability strategy is continuously reviewed and taken into account on a daily basis.
Over time, additional product groups have seen the light of day and String® has kindly made room in the product portfolio for Works ™ ..by String Furniture and Museum ™ ..by String Furniture. Architect Anna von Schewen and industrial designer Björn Dahlström are the creators behind the Works™ assortment. The idea behind Works™ came to life through their desire to design sensible and inspiring workplaces with a high level of functionality for both the home and the office environment. Museum™ came to life on completely different terms. Architect studio TAF, Gabriella Gustafsson and Mattias Ståhlbom, was commissioned by the Swedish Nationalmuseum to design a console shelf for the museums bust collection as part of the artistic collaboration NM&. String Furniture was commissioned to produce the console shelf and the launch coincided with the reopening of the Nationalmuseum in 2018.